Nuts Magazine Jokes

t must be a worrying time for the publishing industry magazines. Although I do not share the belief that digital media printed evaporates together with the emergence of digital technologies on line and it would be naive to think that he will not be adversely effected at all. Take a look at the statistics below detailing the disappearance of mens magazines in the second half of 2006:

(Key: Title Magazine: Jan-Jun-digit figures in July-Dec)

FHM: 420,688 (down 25%) - 371,263 (down 26%)
Loaded: 185,268 (down 22%) - 162,554 (down 30%)
Maxim: 146,043 (down 35%) - 131,497 (down 29%)
Nuts: 304,785 (down 1%) - 295,002 (down 4%)
Zoo: 228,024 (down 12%) - 204,564 (21%)

(This percentage is down from the corresponding period in 2005)

It is easy to see why this sector of the magazine publishing market would be dramatically effected by the rise in online. Its main readership of 15-30 male discect long established the strong influence of the Internets primary user groups, which are more likely than most to get their entertainment more convenient, cheaper and cooler forms.

The move to weekly publication with the release of Nuts and Zoo publishers of FHM and loaded was a step towards reducing the immediacy of the online medium. The content must be more common in the digital age, he can not sit on a coffee table for a month before his last day blogging is an example of this immediacy.

In fact, if the print media can never recreate the immediacy of the Internet and therefore all men's magazines have gone online, releasing enormous amounts of content for free at the same time or shortly after the release of printed. It was a big step but clearly a need and it would be almost impossible to mediate the replication of free content in digital magazine via the Web. At least with online publishers have the option of a secondary flow, but lucrative advertising and a great opportunity to upsell the printed magazine and offer services in contribution rates.

Another spin on the immediate problem has been addressed by the Monkey Magazine from the publishers of Maxim, which produces an online magazine distributed twice a week through an email list marketing. This innovative approach to selling digital advertising space with premium content on a free distribution model seems to be a good solution, but not for the entire sector as a market that could easily become too saturated. There is only so much anyone can e-mail marketing to keep, even if its fully opt-in. Monkey has been the fastest growing magazine for men in the first quarter of 2007, it would be surprising if others did not try to jump on the bandwagon.

Ultimately the problem with the magazine for men can be the distribution and content. Although naked women are as popular as ever jokes, news stories and gadgets tend to be old and are often the source of origin line. It is difficult to see a bright future for print media which recreates the experience online and resells it at a price online or betrays.